First step: Ethics Review
With great power comes great responsibility. We do not accept every reputation repair project. Our team conducts a thorough ethics review to ensure we are only assisting companies genuinely committed to providing excellent customer service. We have a 100% success rate with every reputation repair project we’ve undertaken, and we are not interested in covering up scams, rip-offs, or crimes.
Second step: Research
The initial step with a client involves critical research. Our comprehensive Initial Analysis Reports lay the groundwork for effective search engine reputation management and help determine the best path to achieve a solid return on investment. We collect a significant amount of information necessary to take action and direction with your websites. This process takes about 2-3 weeks, after which we deliver the reports to you in an online meeting. These reports help all parties understand the scope of the project and allow us to create a Strategic Internet Marketing Plan (SIMP).
Initial Analysis Reports:
Identify specific keywords and search phrases that produce negative results for your brand. This report also estimates search volume to assess the severity and reach of the problem.
Document the ranking positions for your brand and each URL that has posted negative content about it. This crucial step ensures you are aware of all potentially harmful results.
Provide a detailed report of all inbound links, anchor text, and the age of each link. This helps identify backlinks that may prevent your site from ranking above negative results.
Conduct a comprehensive crawl of all pages, images, and other elements necessary for your website’s operation. This report helps rule out structural issues that might affect current rankings.
Assess the strength of negative results to estimate the time required to overcome them.
Evaluate positive assets available to address the problem, including existing social media assets, affiliate sites, micro-sites, and sites with positive content owned by others.
Review existing on-page optimization of positive assets, including title tags, keyword density, and meta-descriptions, to address the issue effectively.
Develop recommendations for new content creation once we know what assets we have and what challenges we face.
Create and deliver a recommended strategy and scope of work to “push” negative results from page one and beyond, if possible. The strategy will also outline expected time frames and costs.
Third step: Develop your Strategic Internet Marketing Plan (SIMP)
Based on the data we uncover, we create a custom Strategic Internet Marketing Plan (SIMP) that outlines our approach to dominating organic search engine rankings. This plan includes:
Website Plans: Identify necessary fixes and evaluate if the current website’s code aligns with the latest search engine algorithms. Ensure there is a clear path for search engines to access optimized content and determine if the current website can be properly optimized.
Web Assets Assessment: Assess existing web assets that can be leveraged for reputation management. To push positive content to the top of search engines, multiple well-optimized sites are often necessary. If you do not have high-authority web assets, we will consider acquiring some for you. All acquisition costs are passed directly to your company.
Keyword Financial Order: Prioritize keywords based on their impact on your business and the exposure of negative content. Keywords are ranked not just by search volume but by how quickly we can remove negative content from your customer’s view, ensuring a positive ROI as efficiently as possible.
Reputation repair methodologies
ongoing search engine reputation repair services include, but are not limited to:
To kickstart the process, we will develop multiple sites designed to push positive content and improve your online presence.
On-page optimization involves creating new, well-optimized content for your site. This content will adhere to best practices, such as proper keyword density, keywords in titles, H1s, alt tags, metadata, and enticing CTAs. If you provide us with back-end access, we will post this content after your team’s review and approval.
In many cases, we don’t need to reinvent the wheel. If you already have valuable content, we’ll optimize it instead of creating new content. We’ll provide recommendations for improving existing page content and, with your approval, implement those changes. If your team makes the changes, we’ll ensure they align with our best practices.
In addition to creating and optimizing content, we use internal linking to enhance the authority of the content we are ranking. Internal linking is often underutilized but can produce amazing results. Take Wikipedia as an example—they don’t buy or manufacture backlinks; they focus on creating high-quality content and leveraging internal links to share authority across their content.
Not all backlinks are created equal. We don’t promise a specific number of backlinks because that has little value to your end goal of ranking. Instead, we seek organic opportunities to generate quality backlinks. We never buy backlinks or use black hat tactics. We believe in a sustainable approach to backlinks. When Google updates its algorithms, we adjust our strategies accordingly to maintain and improve our clients’ success.
We continuously monitor for harmful backlinks from unfavorable sources. When discovered, we go through the disavowal process. Our proprietary software, developed since Google’s Disavow Tool announcement, helps locate toxic backlinks, requests their removal, checks for removal after a week, and submits a disavow report to Google if necessary. This process, while time-consuming if done manually, is streamlined by our tool, combined with human oversight to ensure only bad links are removed for the best results.
Social signals significantly impact SEO. When we post new content for a client, we ensure it’s shared on the company’s social media profiles and other supporting profiles (e.g., key executives’ LinkedIn/Twitter profiles). While not the sole factor, social signals are beneficial, especially for social content.
We recommend weekly meetings for clients with 10 or more hours of monthly engagement. Although SEO takes time, we believe tasks should progress efficiently. Regular meetings help keep both parties accountable. We’ll review reports on campaign progress and consistently share the results of our relationship, ensuring transparency and effectiveness.
Reputation Repair Ethics
We believe in White Hat SEO, but we go beyond industry standards by applying a simple yet powerful litmus test to everything we think, say, or do. We ask:
- Is it the TRUTH?
- Is it FAIR to all concerned?
- Will it build GOODWILL and BETTER FRIENDSHIPS?
- Will it be BENEFICIAL to all concerned?
- Is it the RIGHT thing to do?
We are committed to ethical marketing practices. We strictly avoid underhanded marketing techniques or black hat marketing tactics. Additionally, we do not work with companies involved in adult themes, gambling, or any activities that we consider morally questionable or exploitative.
Let us earn your trust
Understanding your competitors is crucial to staying ahead in the market. That’s why we offer a Free Competitors Analysis which dives deep into their strategies, spending, ROI, and highlights opportunities you can capitalize on.
What’s Included:
- Detailed Insights: We analyze the strategies and tactics your top 3 competitors use.
- Spending Analysis: See how much they’re investing in their digital marketing efforts.
- ROI Assessment: Understand their return on investment and how it compares to industry standards.
- Opportunity Identification: Discover gaps and opportunities in their strategy that you can exploit to gain an edge.
