Selection of specialization
We offer two distinct approaches: organic-driven campaigns and advertising-driven campaigns. If you’re uncertain about which approach to choose, our strategy team is here to guide you. It’s crucial to focus on the area that will deliver the highest ROI for your business before expanding into additional strategies. We firmly believe in a “start small, produce results, and then expand” approach. This ensures optimal use of your marketing budget and strengthens our partnership.
The campaigns we offer include the following:
Advertising driven campaigns:
- Integrate Accounts
- Setup Pixel/Conversion Tracking
- Remarketing Campaigns
- Brand Building/Awareness Campaigns
- Audience Building
- Full Ad Creation
- A/B Testing
Organic driven campaigns:
- Develop Brand Voice and Tone
- Content Curation/Repurposing
- Regular Posting
- Community Engagement
- Weekly Reporting
- Monthly Phone Calls
Plaforms we manage:
- Twitter/X
- Tiktok
Developing the strategy
Critical research is the first step we take with a client. Our comprehensive Initial Social Analysis Reports lay the foundation for robust social media success and determine the best path to achieving greater brand exposure.
We collect a substantial amount of information to direct your social profiles effectively. It takes us approximately three weeks to gather the data listed below. Once complete, we deliver the reports in an online meeting format, allowing all parties to understand the project scope.
This enables us to craft a Strategic Social Media Marketing Plan. After completing this plan, you’ll receive an official quote for ongoing social media management. Until then, it’s only a guess as to the effort needed for success.
That’s why we begin with noncommittal research. Once this stage is complete, you’ll know what it’s like to work with our professional team, you’ll have a comprehensive understanding of the opportunities and obstacles, and we’ll know what it will take to help you achieve the success you desire.
Initial Social Analysis Reports
We provide detailed recommendations to optimize organic exposure, with a focus on how profile setup influences Facebook and Instagram’s algorithms more heavily than other networks.
We suggest content types and posting frequencies based on successful practices in your industry and build out a content calendar for one month.
We analyze your top competitors to identify what they are doing right and wrong, highlighting strategies you can emulate for success.
Should we proceed, we will outline the steps for the first 90 days of our work together.
We will review all the above and address any specific questions you have regarding the strategies and tactics we suggest.
Ongoing SMM
Here are some of our primary social media deliverables. Each client’s needs are unique, and our services are tailored accordingly, but generally include the following:
Social media ads driven campaign deliverables:
Ensuring that everyone involved in managing your social media has the appropriate access is crucial. This includes adding us to any business manager accounts, ad accounts, pages, and groups. For non-Facebook platforms, we will need login credentials to manage your account effectively. This setup streamlines operations, keeps track of posts and ads, and maintains account security without needing to share passwords.
Tracking is essential to measure the performance of your social media campaigns. We will assist you in setting up pixels and analytics conversion tracking on your site to monitor visitor behavior, conversions, and other key metrics. This tracking allows for effective A/B testing and audience targeting, which leads to efficient remarketing campaigns and reduced cost per acquisition.
After setting up pixels and analytics tracking, we can implement remarketing campaigns. These campaigns target individuals who have visited your site but did not convert, displaying ads tailored to their interests based on previous interactions. This keeps your brand top of mind and encourages potential customers to return and complete a purchase.
Brand building campaigns focus on enhancing your company’s image. While vanity metrics like the number of likes and followers are not the ultimate measure of trust, they do influence social media users’ perceptions. Building social proof through follower and review growth supports your overall social media strategy and helps establish authority and trustworthiness.
Effective audience building involves targeting the right people based on your buyer personas. Over time, using pixel data, we can create audiences of your website visitors and develop lookalike audiences that resemble your top converters. If your site has low traffic, we can use interest-based targeting or custom audiences from your existing customer data.
We develop diverse, results-driven ads tailored to each social media platform. This includes creating compelling text, images, titles, URLs, and CTA buttons. To continuously improve ad performance, we conduct A/B testing based on your key performance indicators. Providing us with a library of pre-approved images can expedite the ad creation process.
Organic social media driven campaign deliverables:
Maintaining a consistent brand voice and tone is crucial for engaging your audience. We focus on posting content that aligns with your brand’s core topics. By analyzing engagement analytics, we post during peak activity times to maximize reach. Automated messaging ensures that any inquiries receive a prompt acknowledgment, with personalized responses following as soon as possible, depending on the dedicated campaign hours.
Leveraging your existing content, such as articles, videos, and images, is more effective than sourcing externally. We repurpose your content to enhance its exposure while maintaining your brand voice. If you lack content, we’ll collaborate to identify excellent examples and recreate them to fit your brand. Personal content like blogs, case studies, photos, or videos significantly boosts engagement, and your involvement in providing such content is highly recommended.
Timing is everything in social media. For instance, the average lifespan of a tweet is 18 minutes, with most retweets occurring within the first 7 minutes. Posting when your audience is most active is vital. We’ll continuously test and optimize posting times to ensure maximum visibility and engagement.
Staying connected with your followers is essential to maintaining an engaged community. We’ll keep your brand humanized by responding to questions, adding value to conversations, liking and commenting on follower posts, and asking questions to promote interaction. Depending on your industry, we may need to escalate certain inquiries to your customer service team. We’ll develop a plan to ensure all interactions are handled appropriately, keeping you involved only when necessary.
Optional add-ons
We can train and equip you or your team with the skills needed to handle a variety of social media strategies. If you prefer to manage certain aspects of a campaign internally, we are happy to provide the training, support, and guidance necessary for success.
Most of the content we post will be derived from your materials or created by us. If you require more customized content or video creation, we can provide a custom quote based on your specific needs.
Please note, we are not Sweepstakes Attorneys. Any giveaways should be discussed with your attorney to ensure compliance with federal and state laws. Different platforms have specific rules for contests and giveaways. For instance, Facebook prohibits requiring likes or shares for contest entries. We can guide you regarding social media rules and regulations, but it’s essential to consult with an attorney to ensure all legal requirements are met.
We can conduct a deep dive into industry trends, identify social influencers, and analyze your competition. Performing this analysis every 3-6 months can help your organization stay relevant and competitive, infusing creativity and inspiration into your daily activities.
If you’re not present on a social channel where your audience is active, we can set up and create this profile for you. This can also include training your team on how to use the new platform effectively.
Conversion funnel development
If your campaign requires a specialized conversion funnel, we can create one at the start and offer additional funnels as needed.
Requirements:
- Website must support static HTML page uploads or be on WordPress.
Included:
- Page layout mockup (delivered in approximately 1 week)
- Includes 3 stock images
- Ipsum lorem layout
- Integration of client-provided copy into the final product
- Two revisions
- Thank you page (for tracking purposes)
- Conversion tracking setup
- Four 15-minute check-in meetings
Not included:
- Custom image creation
- Copywriting (These should be provided by clients by the end of week 1)
Average Turnaround Time: 3.5 weeks
Let us earn your trust
Understanding your competitors is crucial to staying ahead in the market. That’s why we offer a Free Competitors Analysis which dives deep into their strategies, spending, ROI, and highlights opportunities you can capitalize on.
What’s Included:
- Detailed Insights: We analyze the strategies and tactics your top 3 competitors use.
- Spending Analysis: See how much they’re investing in their digital marketing efforts.
- ROI Assessment: Understand their return on investment and how it compares to industry standards.
- Opportunity Identification: Discover gaps and opportunities in their strategy that you can exploit to gain an edge.
