Developing the strategy
Critical research is the first step we take with every client. Our comprehensive Initial Analysis Reports lay the foundation for the strongest search engine success possible and determine the best path to achieve a return on your investment. We collect and evaluate substantial information related to your site, which is essential for making actionable recommendations and strategies to enhance your website’s performance.
It takes us approximately three weeks to aggregate the necessary data. Once complete, we deliver the reports to you in an online meeting format. These reports allow all parties to understand the scope of the project and help us quote the appropriate retainer hours needed to achieve your objectives.
Once we execute a retainer, the first step is building a 90-day Strategic Internet Marketing Plan (SIMP). This plan outlines how we will utilize your retainer hours each month for the first 90 days, updated every 30 days to maintain a rolling 3-month plan. We prioritize tasks that will significantly impact your rankings, website traffic, and conversions.
We start with noncommittal research to gather all the necessary data and properly suggest the hours per month needed for success. After completing the research stage, you’ll have a thorough understanding of the opportunities and challenges ahead. More importantly, you’ll experience firsthand our team’s professionalism and expertise.
This initial step is crucial for building confidence in our ability to deliver results. These are not generic sales pitch reports but comprehensive analyses designed to show you exactly what to expect as we move forward together.
Initial Analysis Reports:
We define the exact keywords and search phrases that users are actively searching for online, along with the monthly search volume. This insight helps you understand the potential traffic searching for your products or services each month.
Our software analyzes critical elements like page load times, broken URLs, and other factors affecting user experience and search engine crawling. This report identifies any potential red flags that need addressing to enhance both search engine crawling and user experience.
This report helps identify the competitiveness of the keywords from the Keyword Report and determines how challenging it will be to achieve high search rankings. We organize keywords to focus on those that can generate the highest ROI with the least effort and those that are easiest to rank for sooner, allowing us to demonstrate results and generate sales quickly.
This report shows the current rankings of your keywords and search phrases. Accountability is crucial, and this benchmark report establishes a baseline for measuring the success of our SEO efforts. We update this report monthly to track progress and adjust strategies as needed.
We analyze your top 10 competitors, their rankings for selected keywords, and their overall authority with search engines. Understanding your competitors’ strategies and strengths allows us to create a more effective SEO strategy and set realistic expectations.
This report evaluates the strength of your inbound links, detailing the citation flow and value of each link. It helps us build a robust backlink program, ensuring a steady progression and high-quality, relevant content that supports your SEO efforts.
Ongoing SEO
We believe SEO is the single best investment most companies can make, especially when their customers are actively searching online for their products or services. SEO is about gaining trust and authority with Google and other search engines for specific keywords. Once this trust is established and rankings are achieved, our clients often maintain their first-page positions for years, provided they continuously update their site with fresh content and add value to their target market. This investment pays dividends month after month and often yields exponential results.
Your rankings can diminish in two ways. First, if competitors optimize better for the same keywords. We have specific strategies to counteract this, detailed below. Second, Google may update its algorithms. We welcome these changes. The recent updates from Google have improved most of our clients’ organic rankings. While no one can predict future updates, our track record shows that our methodologies align with the direction Google is moving in its SEO updates. Our proven methodologies have yielded over a quarter-million first-page results for clients across various industries and competitive markets.
Note:
Whether you invest with us or another SEO firm, it’s crucial to understand the exact tactics they use. We are a high-value, content-first SEO firm that delivers long-term benefits to our clients. We believe that building backlinks without quality, optimized content is not only inefficient but also risks future penalties. Employing white hat tactics is essential for sustainable success. Our philosophy is simple: “If it’s worth doing, it’s worth doing right the first time!”
Our ongoing SEO services include, but are not limited to:
This involves writing new, properly optimized content to be posted on your site. Our content follows best practices such as appropriate keyword density, keyword placement in titles, H1s, alt tags, and meta-tags, along with engaging CTAs. If you provide back-end access, we can post the content for you after your team’s review and approval. If you already have valuable content, we may simply optimize it rather than create new content. We also enhance internal linking to increase the authority of your content, a tactic often overlooked but incredibly effective, as evidenced by Wikipedia’s success.
Not all backlinks are created equal. We don’t promise a specific number of backlinks because their quality matters more than quantity. We look for organic opportunities to generate backlinks and avoid buying or manufacturing them through black hat tactics. Our sustainable approach adapts to Google’s algorithm updates, ensuring your site’s long-term success and stability.
We continually monitor and remove potentially harmful backlinks from unfavorable sources. Using our proprietary software, we streamline the disavow process, which includes locating toxic backlinks, requesting their removal, and submitting reports to Google if necessary. This combination of automated tools and human oversight ensures only harmful links are disavowed.
Social signals can significantly impact SEO. When we post new content, we encourage sharing on the company’s social media profiles and those of key executives. While not the sole factor in SEO success, social signals can boost content visibility and engagement.
For clients engaged for 10 or more hours per month, we recommend weekly meetings to review progress, discuss reports, and ensure accountability on both sides. Regular communication helps keep objectives on track and allows us to demonstrate the value of our partnership consistently.
SEO Ethics
We practice white hat SEO and go beyond industry standards by applying a simple yet powerful litmus test to everything we think, say, or do. We ask:
- Is it the TRUTH?
- Is it FAIR to all concerned?
- Will it build GOODWILL and BETTER FRIENDSHIPS?
- Will it be BENEFICIAL to all concerned?
- Is it the RIGHT thing to do?
We are committed to ethical SEO practices. We strictly avoid underhanded marketing techniques or black hat SEO tactics. Additionally, we do not work with companies involved in adult themes, gambling, or any activities that we consider morally questionable or exploitative.
Google My Business Optimization
We believe Google My Business Optimization is the best investment for most local companies, especially when customers actively search online for local providers offering their products/services. This process involves gaining trust and authority with Google on specific keywords. Once achieved, Google Map Rankings tend to remain on the first page for years, provided the business keeps their Google My Business Listing updated, collects new reviews, and interacts with Google’s updates.
This investment yields ongoing results that often grow exponentially. Map rankings can be affected by two factors: competitors optimizing better for the same keywords, and updates to Google’s algorithms. We have specific strategies to address these issues. Recent updates from Google have generally improved our clients’ map rankings, and our proven methodologies align with Google’s direction for Google My Business updates. This approach has consistently delivered first-page results across various industries and highly competitive markets.
Note:
Whether you choose to work with us or another GMB Optimization Firm, it’s crucial to understand the exact tactics they use. We prioritize high-value, content-driven SEO, which has consistently delivered long-term benefits to our clients. Simply adding citations without quality, optimized content on the GMB listing is an inefficient approach.
Ongoing GMB optimization - may include but is not limited to:
Completing these 12 tasks is critical for securing the top 3 positions in the map package. It’s not just about completing the tasks, but also tailoring them to your specific market and industry to ensure optimization for the best keywords.
- Claim your Business Profile
- Complete every section of your Google My Business account
- Ensure contact information is accurate
- Select primary and secondary categories
- Mark applicable attributes
- Write a detailed "from the business" description
- Publish Google posts weekly
- Upload new photos regularly
- Have questions asked and provide relevant, keyword-rich answers
- Collect and respond to reviews
- Add your products and/or services
- Set up messaging
Regularly scheduled meetings:
We recommend biweekly meetings for clients engaged for 10 or more hours per month and monthly meetings for those engaged for 5 hours per month. GMB Optimization can take time, but we ensure that our objectives are met efficiently. Regular meetings help maintain accountability on both sides, ensuring that all necessary actions are taken promptly. During these meetings, we will review campaign progress and consistently share the results of our efforts.
GMB Optimization Ethics
We go beyond industry standards by applying a simple yet powerful litmus test to everything we think, say, or do. We ask:
- Is it the TRUTH?
- Is it FAIR to all concerned?
- Will it build GOODWILL and BETTER FRIENDSHIPS?
- Will it be BENEFICIAL to all concerned?
- Is it the RIGHT thing to do?
We are committed to ethical marketing practices. We strictly avoid underhanded marketing techniques or black hat marketing tactics. Additionally, we do not work with companies involved in adult themes, gambling, or any activities that we consider morally questionable or exploitative.
Let us earn your trust
Understanding your competitors is crucial to staying ahead in the market. That’s why we offer a Free Competitors Analysis which dives deep into their strategies, spending, ROI, and highlights opportunities you can capitalize on.
What’s Included:
- Detailed Insights: We analyze the strategies and tactics your top 3 competitors use.
- Spending Analysis: See how much they’re investing in their digital marketing efforts.
- ROI Assessment: Understand their return on investment and how it compares to industry standards.
- Opportunity Identification: Discover gaps and opportunities in their strategy that you can exploit to gain an edge.
